5 Challenges Your Sales Team Faces That Can Be Overcome with Marketing Automation

Streamlining your sales with marketing automation can resolve five problems that hinder productivity. You can resolve multitasking problems using Salesforce Engage or similar programs, you can prioritize and follow through with all your service inquiries. Salesforce Engage can also be used to track prospects email usage and if they click on further information in the emails. You can also use programs that can keep sales and marketing on the same page. Automation can keep all information used by salespeople up to date and accurate. Post-Sale automation can keep customers happy and coming back by providing follow ups and thank you emails.

Key Takeaways:

  • Multitasking is a significant challenge for sales teams, and tools are needed to manage.
  • Miscommunication and inaccurate information is an issue between marketing and sales
  • Continuing to engage with the customer post-sale is crucial to longevity.

“Marketing automation tools like Salesforce Engage allow quick communications to occur so more opportunities can be effectively managed without sacrificing your nurturing and prospecting efforts.”

http://www.pardot.com/blog/5-challenges-sales-team-faces-can-overcome-marketing-automation/

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