“Marketing automation” may sound aloof and unfeeling, but it doesn’t have to be. In fact, your marketing and customer satisfaction could benefit greatly from it, and that’s a warm feeling. Acquaint yourself with your buyers since you’ll work closely with them. Map out plans that can be automated to make your business run more smoothly for you and your customers. Find the proper time to present items to your customer using feedback you’ve compiled from them over the course of your relationship.
- Understanding is everything in marketing, and we need to know how to deliver the goods and services our customers need, when and where they need them. Marketing automation is our route to achieving this.
- Customers don’t want to be greeted by a robot every time they interact with your support mechanisms, or marketed to by an automated content delivery system; they want to be treated like humans, by humans.
- By now, we understand that providing a light touch via marketing automation means careful communication and an in depth consideration of the needs of our customers and clients.
“Automation is not about pressing a button and standing back… it’s about removing the complication, labor and cost from our processes, and reaping the rewards.”