Google Adwords Management

Do You Need More Leads And Customers? Do You Need A Flow of Leads You Have Total Control Over?

AdWords is the most effective medium around for generating leads and sales. Everyday 10,000's of people are going on Google and searching for the products or services you offer.

Google's AdWords puts your offers right in front of those potential buyers.

AdWords online advertising is the most accountable form of advertising. You can know exactly what's going on and you have total control over your spend, when your ads show in relation to search terms, your cost per lead / sale and when your ads run.

The Benefits Of AdWords

The core benefits of AdWords are:

  • Fast and easy to get new customers and leads for your business.
  • You can choose how much to spend and even set acceptable cost per lead and cost per sale levels.
  • You only pay when someone engages with your ad, not just when it is shown.
  • You can target specific locations.
  • You can target important times of the day and days of the week.
  • You can choose a range of advertising options such as when people are searching on Google, if they are ready GMail or if they are watching YouTube.

AdWords Done Right

We are not one of the big PPC management companies who offer PPC management services to all and sundry.  We are a small digital agency and we pride ourselves in running your AdWords account in such a way that we are focused on your business goals - leads, sales and the cost of getting those. The other benefits of working with us are:

  • You get a dedicated senior account manager who has significant experience in direct marketing and marketing in general. We will not pass your account to some office junior or overseas person who does not know local geography or search terms.
  • We look at the whole picture. Not just impressions, and clicks. There are a lot of AdWords managers, who just manage on spend, clicks and impressions. That's not us. We will implement proper conversion tracking, including call tracking, so we are working to the same goals as you.
  • We don't have a corporate office so you don't pay for corporate overhead.
  • We use modern AdWords management tools to speed up our work and this is reflected in our lower costs to you.
  • Our management fees essentially relate to the amount of time we spend on your account. We make sure that the money you pay us in fees goes towards actually optimising your account and improving performance.
  • No lock in contracts. If you are not getting the performance you want you are not locked in. 

Google Certified Partners

Online Business Builders is a certified Google Adwords partner company with certified Adwords professional consultants.

Google Partner Badge

I now have good momentum in Melbourne

It's working well. There have been some nice enquiries coming through, We are attracting a higher volume of commercial work. Which is fantastic!!!

I now have good momentum in Melbourne

Reduced my costs by 65%

Online Business Builders also took over the management of my adwords account from a large company – and they saved 65% of my costs and got me more leads with the same costs.

Rob Gibbons ... Managing Director

Now Getting More Phone Enquiries

Online Business Builders took over our AdWords advertising for our Floating Pavilion website from another organisation. They have introduced a lot more structure into the operation of our AdWords with telephone call tracking and landing pages and optimisation. The net result in this is that we are now getting more phone enquiries, which shortens the sales process significantly for us.

Ben Chapman ... Managing Director

Our Adwords Management Packages

Every AdWords management package includes:

  • AdWords account set up.
  • Google Analytics and AdWords linking.
  • Setting up conversion tracking and reporting.
  • Set up of campaign(s), ad groups, keywords, keyword negatives, ads, extensions, schedules, locations and more.
  • Keyword expansion and optimisation.
  • On going A/B testing of ads to find the best performers.
  • Other experiments and optimsations such as optimising bids, scheduling and devices to help maximise ROI on your account.
  • Regular communication and reporting.

This all means you will benefit from:

  • Continually reducing cost per acquisition or more acquisition at a specific cost target.
  • You achieve your target return on your adspend investment.
  • More and better quality leads and sales.
  • Better online visibility and awareness.
  • Speedy implementation and response
  • The confidence that you know exactly what's going on and being in control.
  • We also provide full account access. In fact your AdWords account is yours and you will always have access and own the account.

Compare our AdWords management packages, value and pricing for Australian customers below. Our packages are provided to small and medium sized businesses in Australia only.  

Each of the packages is based around the size of your account and your AdWords spend because this is strongly correlated with the amount of work required. It's not our style to be persnickety and hold you to specifics so if we say 50 keywords, 5 campaigns or 50 ad groups we will be flexible about that (within reason).  Pricing is in AUD excluding GST. You pay for your own click costs directly to Google.

MICRO

Smaller Business Plan

Up to $1,000 spend per month

Up to 3 campaigns

Up to 100 non-branded keywords

  • Account setup
  • Keyword research
  • Negative keyword lists
  • Conversion tracking
  • Google Analytics set up or modification
  • Mobile ads
  • Click to call
  • Site link and call out extensions
  • Location extensions
  • Ad copy A/B testing
  • Management and optimisarion
  • Landing page recommendations
  • Competitor research
  • Remarketing
  • Google display ads
  • Sales tracking

Monthly management and optimisation

Monthly reporting

$249 / month

One time setup fee $299

SMALL

For Small Business

$1,000 - $3,000 spend per month

Up to 10 campaigns

Up to 300 non-branded keywords

  • Account setup
  • Keyword research
  • Competitor research
  • Negative keyword lists
  • Conversion tracking
  • Google Analytics set up or modification
  • Mobile ads
  • Click to call
  • Site link and call out extensions
  • Location extensions
  • Ad copy A/B testing
  • Management and optimisarion
  • Landing page recommendations
  • Remarketing
  • Sales tracking
  • Google display ads

Bi-weekly management and optimisation

Monthly reporting

$399 / month

One time setup fee $499

MEDIUM

For Larger SME's

$2,000+ spend per month

Up to 40 campaigns

Up to 600 non-branded keywords

  • Account setup
  • Keyword research
  • Competitor research
  • Negative keyword lists
  • Conversion tracking
  • Google Analytics set up or modification
  • Mobile ads
  • Click to call
  • Site link and call out extensions
  • Location extensions
  • Ad copy A/B testing
  • Management and optimisarion
  • Landing page recommendations
  • Remarketing
  • Sales tracking
  • Google display ads

Weekly management and optimisation

Monthly reporting and optional status call

from $499 / month

One time setup fee $699

ECOMMERCE

For Online Stores

$1,500 spend per month

Up to 40 campaigns

Up to 600 non-branded keywords

  • Account setup
  • Keyword research
  • Competitor research
  • Negative keyword lists
  • Conversion tracking
  • Google Analytics set up or modification
  • Mobile ads
  • Click to call
  • Site link and call out extensions
  • Location extensions
  • Ad copy A/B testing
  • Management and optimisarion
  • Landing page recommendations
  • Remarketing
  • Sales tracking
  • Google display ads
  • Google shopping campaigns*
  • Dynamic remarketing campaigns*

Weekly management and optimisation

Monthly reporting

from $499 / month

One time setup fee $899

* depends on technology of your website and your use of a Google Merchant Account. Ask us for details.

Where we take over the AdWords account (from you or another manager), a one time set up fee may not be required. We will discuss this with you at the time when we see the account. There's normally some work required to rearrange the account and adjust conversion tracking and reporting.  All Online Business Builders AdWords packages adhere to Google's Advertiser Guide and Policies. You can read more about this in Google's Working With Third Parties

Not Finding The Right Package For Your Business? 

We understand that each business is slightly different. If you think the packages above don't fit well with your business model, we can tailor a package to suit you. Please contact us so we can tailor a package and pricing that is most cost effective for your business.