Is your WordPress website telling you that you need to switch to PHP7+ on your server? It was not as easy as WordPress would like you to think. Here’s what happened when I did that on this website. [Video]
Watch this short video to help you understand how online reviews are becoming more widely accepted and used. It makes sense – just think about how you are using them for finding restaurants and accommodation.
Now that Google, Yelp and the other review sites have gotten on top of review spammers, people are starting to trust them more and more. I believe that a great online reputation should be a foundation element of your online presence. A good reputation leads to:
You prosper from realism. Frankly, those of us who are most realistic are most equipped to adjust to turbulent times. Not only that, but we successfully navigate change. In the modern digital marketing realm, business is even more propelled by no-nonsense reality. Put simply, a pay-per-click (PPC) advertising campaign works, or it doesn’t work.
The advent of Google Adwords poses a delicious opportunity for you to exercise your realism. However, it is digital advertising – a relatively new and exploding commercial vehicle.
A Wordstream report showed that a typical small business owner spends about $1500 on Adwords and wastes 25% of their ad budget. That?s $4,500 a year. We often find that this is much worse in unmanaged accounts.
We just saved a small business owner over $10,000 in wasted advertising expense and in this post I will outline to two key ways you can do that in your Adwords account, especially if you just operate it as a set and forget approach.
Get Active In Your Adwords Account
How often do you make changes in your Adwords account?? Given all the other things you have to do, it?s not surprising that you may not be actioning changes as often as you need to. You are not alone in this, the same Wordstream report showed that that only 1% of business owners who run their own Adwords made changes consistently on a weekly basis.
All that is new and hot may not necessarily be best. That is why the effectiveness of digital advertising – and more specifically Google Adwords – is being hotly debated all over the world. Business owners gather at forums to share their experiences, and those experiences are mixed. If numbers tell a story, then Adwords is could be a questionable investment. However, many business people do not yet understand the need for a certain level of digital literacy in order to truly optimise Google Adwords.