You prosper from realism. Frankly, those of us who are most realistic are most equipped to adjust to turbulent times. Not only that, but we successfully navigate change. In the modern digital marketing realm, business is even more propelled by no-nonsense reality. Put simply, a pay-per-click (PPC) advertising campaign works, or it doesn’t work.
The advent of Google Adwords poses a delicious opportunity for you to exercise your realism. However, it is digital advertising – a relatively new and exploding commercial vehicle.
A Wordstream report showed that a typical small business owner spends about $1500 on Adwords and wastes 25% of their ad budget. That?s $4,500 a year. We often find that this is much worse in unmanaged accounts.
We just saved a small business owner over $10,000 in wasted advertising expense and in this post I will outline to two key ways you can do that in your Adwords account, especially if you just operate it as a set and forget approach.
Get Active In Your Adwords Account
How often do you make changes in your Adwords account?? Given all the other things you have to do, it?s not surprising that you may not be actioning changes as often as you need to. You are not alone in this, the same Wordstream report showed that that only 1% of business owners who run their own Adwords made changes consistently on a weekly basis.
All that is new and hot may not necessarily be best. That is why the effectiveness of digital advertising – and more specifically Google Adwords – is being hotly debated all over the world. Business owners gather at forums to share their experiences, and those experiences are mixed. If numbers tell a story, then Adwords is could be a questionable investment. However, many business people do not yet understand the need for a certain level of digital literacy in order to truly optimise Google Adwords.
In this article I will look at some messy misconceptions about Adwords in relation to paying more for traffic.
If you are running an Adwords account, you have probably thought of this yourself after looking at lost impression share?, “well I’ll just increase my bid price” to get more impression share, traffic and that will improve my clicks.
As the world transitions to the new digital paradigm, business adopts digital marketing. It’s a massive mandate to move from print advertising to the three most powerful constituents of the new digital marketplace: pay-per-click (PPC), Search Engine Marketing (SEM) and Search Engine Optimisation (SEO). More and more, companies expand with electronic reach. E-commerce is growing exponentially. Yet, many commercial decision-makers are struggling to not only adopt the most effective digital marketing practices, but to keep up with their blindingly-swift evolution.
Google currently dominates the SEM world. Therefore, the company’s program, “Adwords,” is a crucial tool in the modern digital marketing model.