You prosper from realism. Frankly, those of us who are most realistic are most equipped to adjust to turbulent times. Not only that, but we successfully navigate change. In the modern digital marketing realm, business is even more propelled by no-nonsense reality. Put simply, a pay-per-click (PPC) advertising campaign works, or it doesn’t work.
The advent of Google Adwords poses a delicious opportunity for you to exercise your realism. However, it is digital advertising – a relatively new and exploding commercial vehicle.