If you are using or thinking of using AdWords advertising let me ask you a couple of questions.
- Are you using landing pages with?AdWords advertising?
- Are you optimising those landing pages?
If you answered yes to those questions then great. You would be among a very small proportion of small business owners in Sydney who would be taking advantage of these opportunities to maximise the ROI of their ad words conversion funnel. And there is probably very little in this post that will be of value to you as you already know what you need to know.
However if you answered no to either of those questions above and you are using?AdWords advertising then this post may be of benefit to you because will let you in on the secret to thrashing your local competition using AdWords.
The Levers In The AdWords Sales Funnel
You see, the big levers in?AdWords that will set you apart from your competitors and make you more profitable are not totally apparent within your account. Sure you can spend a lot of time getting good ads and choosing the right keywords, but nearly half of the total value of your?AdWords sales funnel comes from the effectiveness of the destination URL or landing page for short.
Just look at the dynamics of the sales funnel. You run ads on keywords to buy clicks and for most users, the percentage of people who actually go through with the deal once they get to your website is actually quite low – normally less than 10%.
So this means that 90% of the people who you paid to click on your ad and go to your website do nothing and that 90% of your clicks budget is wasted.
So how do you solve this problem? Well the secret is in landing pages and optimisation. In part one of this two-part series we look at the value of landing pages and the criteria that you should use to judge them by. In part two, we will look at some ads and landing pages as part of the sales funnel for the search “small business accountant” and as I’m based in Sydney, there will be some localisation of this.
If you enjoyed the video or found it useful, please share it and I’d like to hear your comments about how you’re managing your AdWords campaigns and if you are using landing pages.
In part two I review a number of landing pages against this criteria and offer a number of useful resources.