As the world transitions to the new digital paradigm, business adopts digital marketing. It’s a massive mandate to move from print advertising to the three most powerful constituents of the new digital marketplace: pay-per-click (PPC), Search Engine Marketing (SEM) and Search Engine Optimisation (SEO). More and more, companies expand with electronic reach. E-commerce is growing exponentially. Yet, many commercial decision-makers are struggling to not only adopt the most effective digital marketing practices, but to keep up with their blindingly-swift evolution.
Google currently dominates the SEM world. Therefore, the company’s program, “Adwords,” is a crucial tool in the modern digital marketing model.