Getting the handle of Facebook targeting strategy can be tough. The average user spends upwards of 40 minutes a day on Facebook.
- The first thing necessary to get to your target audience is to tap into the purchasing behavior of Facebook users. Knowing what users are buying on a daily basis can give you a leg up on your audience.
- Next is to target major events that have huge impact on peoples daily lives. Once you have your target the next step is to nurture and build your target audience as well as expand your audience and continue building through a lookalike audience.
- Lastly you want to layer your advertising, for example you can target an age range of 60 years old as well as anyone who bought a home within the last month. This not only hits things like senior homes but new home buyers as well.
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5 Ridiculously Powerful Facebook Ad Targeting Strategies | Wordstream