Archive for Email and Marketing Automation

The Marketing Automation Terms You Need to Know

The Ultimate Marketing Automation Glossary is a helpful and necessary tool for marketers. This tool can be useful to those new to the field or those who are experts. Essential terms are described to know effective lingo as a marketer. Marketing agencies even have a special section with terms specific to them.

The Marketing Automation Terms You Need to Know

This is the #1 Reason Lead Generation Doesn’t Work

There is one main reason why lead generation does not work. There is no magic pill that you can take to cure all of your problems. The biggest challenge with lead generation is that it takes time for you to see results. The longer it takes, the linger you might start to doubt your strategy.

This is the #1 Reason Lead Generation Doesn’t Work

5 Ways to Achieve a Human Touch with Marketing Automation

“Marketing automation” may sound aloof and unfeeling, but it doesn’t have to be. In fact, your marketing and customer satisfaction could benefit greatly from it, and that’s a warm feeling. Acquaint yourself with your buyers since you’ll work closely with them. Map out plans that can be automated to make your business run more smoothly for you and your customers. Find the proper time to present items to your customer using feedback you’ve compiled from them over the course of your relationship.

Key Takeaways:

  • Understanding is everything in marketing, and we need to know how to deliver the goods and services our customers need, when and where they need them. Marketing automation is our route to achieving this.
  • Customers don’t want to be greeted by a robot every time they interact with your support mechanisms, or marketed to by an automated content delivery system; they want to be treated like humans, by humans.
  • By now, we understand that providing a light touch via marketing automation means careful communication and an in depth consideration of the needs of our customers and clients.

“Automation is not about pressing a button and standing back… it’s about removing the complication, labor and cost from our processes, and reaping the rewards.”

Where to start with marketing automation

With constantly changing demands, marketing automation is one the more confusing aspects facing businesses these days. Before your own business starts to grow it is important to make sure you are in the right place any expansion. If you are able to answer these questions your business in a better place.

Key Takeaways:

  • Not knowing where to start is one of the most common concerns from from B2B marketers when it comes to marketing automation.
  • Content is the king in B2B marketing.
  • You have to use a successful content strategy as the Queen to win the chess game of B2B marketing.

“One of the most common expressions we hear from B2B marketers: “But I don’t know where to start when it comes to marketing automation!””

“Dear Marketer, Why Should I Choose You?”

Advise on marketing your company comes in different shapes and sizes that ultimately depend on who’s giving it. Being able to set your company apart from the competition is believed to be one of the better ways to increase the work you get. Follow these steps to get your company to stand out in the competition.

Key Takeaways:

  • Differentiation is the best way to make your brand stand out from all other brands.
  • Differentiation involves highlighting what your company does well (must be something that a target market values), and selling based on that point.
  • ActiveCampaign uses differentiation well, and incorporates marketing automation and sales into its marketing solutions for companies.

“Your best chance at making a sale is that customers find you first and then don’t bother to do any comparison shopping.”

20+ Automated Emails You Should Be Sending Today

Are you sending the right emails? If you aren’t including these 20 automated emails, you may be missing out on a plethora of exciting benefits that you do not want to continue missing. Today is the perfect day for change, and after you learn this information, you’ll be far more excited about it.

Key Takeaways:

  • Using autoresponders and marketing automation workflows allows you to send them in specific time intervals or in response to your customer’s actions.
  • Whether you’re running an online store, news website, or SaaS platform, you will want your customers to keep coming back for more.
  • If you want to learn more about your audience, just sit down and have a chat with them. Send them email autoresponder with a survey, or ask them to reply to your message.

“Using autoresponders and marketing automation workflows allows you to send them in specific time intervals or in response to your customer’s actions.”

8 Email Mistakes You Don’t Want to Make

In today’s day and age of electronic media, one should remember some useful tips when sending emails. How do YOU communicate in email?  How are your messages perceived?  

Do you use exclamation points too much?  Do you use too many one liners?  

What can you do improve your email communication skills?

Read the full article here:
8 Email Mistakes You Don’t Want to Make

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