Archive for Features

Act Now: Google Announces Future Change To Mobile Engine Search Rankings

will these mobile search engine rankings change on April 21?

My local supermarket shopping area in Kareela is being redeveloped. The local butcher and fruit market had early warning about this and were able to manage it – they now operate an online store KareelaQualityFresh.com.au

They responded effectively to a pre-announced change. We all would in this situation.

You would to wouldn’t you? Read More→

How Does Google Adwords Compare To Other Advertising?

You prosper from realism. Frankly, those of us who are most realistic are most equipped to adjust to turbulent times. Not only that, but we successfully navigate change. In the modern digital marketing realm, business is even more propelled by no-nonsense reality. Put simply, a pay-per-click (PPC) advertising campaign works, or it doesn’t work.

The advent of Google Adwords poses a delicious opportunity for you to exercise your realism. However, it is digital advertising – a relatively new and exploding commercial vehicle. Read More→

Two Ways To Save $10,000 In Your Adwords Account

A Wordstream report showed that a typical small business owner spends about $1500 on Adwords and wastes 25% of their ad budget. That’s $4,500 a year. We often find that this is much worse in unmanaged accounts.

We just saved a small business owner over $10,000 in wasted advertising expense and in this post I will outline to two key ways you can do that in your Adwords account, especially if you just operate it as a set and forget approach.

Get Active In Your Adwords Account

How often do you make changes in your Adwords account?  Given all the other things you have to do, it’s not surprising that you may not be actioning changes as often as you need to. You are not alone in this, the same Wordstream report showed that that only 1% of business owners who run their own Adwords made changes consistently on a weekly basis.

Top 5 Ways To Improve PPC

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10 Tools To Blame When Google Adwords Goes Wrong

Mirror image

All that is new and hot may not necessarily be best. That is why the effectiveness of digital advertising – and more specifically Google Adwords – is being hotly debated all over the world. Business owners gather at forums to share their experiences, and those experiences are mixed. If numbers tell a story, then Adwords is could be a questionable investment. However, many business people do not yet understand the need for a certain level of digital literacy in order to truly optimise Google Adwords. Read More→

How Bidding More On Adwords Can Stuff Up Your Traffic And Profitability

In this article I will look at some messy misconceptions about Adwords in relation to paying more for traffic.

If you are running an Adwords account, you have probably thought of this yourself after looking at lost impression share…, “well I’ll just increase my bid price” to get more impression share, traffic and that will improve my clicks.

Increasing Bids Can Be A Trap

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How to Use Google Adwords

As the world transitions to the new digital paradigm, business adopts digital marketing. It’s a massive mandate to move from print advertising to the three most powerful constituents of the new digital marketplace: pay-per-click (PPC), Search Engine Marketing (SEM) and Search Engine Optimisation (SEO). More and more, companies expand with electronic reach. E-commerce is growing exponentially. Yet, many commercial decision-makers are struggling to not only adopt the most effective digital marketing practices, but to keep up with their blindingly-swift evolution.

Google currently dominates the SEM world. Therefore, the company’s program, “Adwords,” is a crucial tool in the modern digital marketing model. Read More→

Should You Do Your Own PPC or Adwords Advertising?

Business 2 Community poses an interesting question about PPC management by asking if business owners should do their own PPC management. I say they should not.

taxjpgThe question is a little like asking if a business owner can do their own tax, accounting or OSH work. You can do it..but you probably don’t know what you don’t know and that means you are likely to get a sub-optimal result and it could end in disaster.

I can think of some cases where it might be appropriate for you are a the business owner to do your own PPC if:

  • You are operating a tiny budget. For example if you are on a budget of less than $500 a month with AdWords, it’s possible that the gains you get from having someone else manage it, will be negated by the cost of their services. So a few blunders here and there are not a major cost.
  • Your business is large enough to justify employing someone with a good level of expertise on a full time or part time basis to run your campaigns.

 

In all other cases, it’s likely you will be better off getting a digital agency to manage your PPC for you. In 100% of cases where I have taken on client Adwords accounts where they have been managed – let’s call it that – by the client, I’ve been able to improve the outcomes by more than the cost of my service. And don’t forget that even a tiny budget can become a source of leads or a money machine of properly managed.

If you are determined to DIY your AdWords, make sure you avoid the six AdWords common mistakes we see. Furthermore, most small business accounts suffer from lack of management and optimisation.

Here’s the link to the full Business 2 Community article.

http://www.business2community.com/online-marketing/ppc-management-0893019#!SKgVG

 

If you want to find out how your Adwords account’s operational effectiveness compares with the market benchmarks, and where you can do better, give me a call and we can run an analysis for you.

Does Google Really Adwords Work?

A question I’m often asked is “does Google Adwords actually work“?

It Depends On Your Business Goal

Does adwords work - that depends on your business goalWhat do you realistically expect from a Google Adwords campaign?

If the answer is “business,” you might be disappointed. That’s because Google Adwords is intended to send qualified prospects your way based on keyword searches, and many advertisers:

  • Load the program with too many vague and unfocussed search terms (among other unrealistic practices).
  • Expect it to do the heavy lifting of converting a prospect to a sale as well.

And neither of these is a realistic outcome in its own right. More work is required in the sales funnel. Read More→

Remarketing Is Crucial To Your Business. Learn Why!

Are You Wasting 95% of Your Website Traffic?

We all work so damn hard to get visitors to our website so we can get more leads and sales.

  • Some of us want more leads.
  • Some of us want more e-commerce sales.

The sad fact is because up to 95 out of 100 visitors leave your site without converting. They disappear into the ether and never come back. So 90% of the money you are paying Google for Adwords or Facebook for increasing the reach of your posts could just be wasted.

Did You Ever Buy The Frist Time?

Not only are 9 in 10 people leaving your site, but the simple fact is – unless you are buying a simple commodity product – no one buys the first time. Did you ever? Didn’t think so.

You Need To Create More Communication Opportunities

It’s been shown that the buying journey for most products is typically long, complex and involves 7 – 9 touches or advertising impacts before someone buys. So if the potential buyer only goes to your website once and can’t get back there easily – how’s that going to go? Disaster. You need to find a way to get them back to you and that’s were remarketing comes in. Read More→

Online Marketing Sutherland Shire: Advice For Local Business Owners

In this – I have to say – horribly staged / canned video, Koozai’s Digital Marketing Manger talks very sensibly about local SEO and  how you can use it to work for you.  It might be staged but it’s still worth a watch if you are trying to create a local presence here in the Shire.  Skip to about 10mins in to save your time.

They cover;

  • Local Google SEO On-Page Techniques
  • Local Listings and Link Building
  • Social Media — How this can help with Local Google SEO
  • How to gain online reviews
  • Citations — What they are and how to get them
  • The “Don’ts” of Local Google SEO

Read More→