Archive for SEO News and Tips

SharpSpring – Why Marketing Automation

Marketers have a lot on their plate, like turning hot prospects into sales. Marketing automation makes this easy. It is a tool that will help you engage potential customers. It will help generate the lead and then close the sale at the end. It is an essential thing for all marketers to have.

Key Takeaways:

  • Build buyer personas and use workflows to engage leads at critical points in their unique buying journeys.
  • Use behavioral-based tracking to truly understand what motivates each click.
  • Track opportunities from creation to close with a bird’s eye view of your pipeline. Create custom deal stages, fields, filters and more to manage your unique sales process.

“Marketing automation software that helps businesses identify prospects & drive customers down the sales pipeline, with tools like lead scoring & drip emails.”

5 Challenges Your Sales Team Faces That Can Be Overcome with Marketing Automation

Streamlining your sales with marketing automation can resolve five problems that hinder productivity. You can resolve multitasking problems using Salesforce Engage or similar programs, you can prioritize and follow through with all your service inquiries. Salesforce Engage can also be used to track prospects email usage and if they click on further information in the emails. You can also use programs that can keep sales and marketing on the same page. Automation can keep all information used by salespeople up to date and accurate. Post-Sale automation can keep customers happy and coming back by providing follow ups and thank you emails.

Key Takeaways:

  • Multitasking is a significant challenge for sales teams, and tools are needed to manage.
  • Miscommunication and inaccurate information is an issue between marketing and sales
  • Continuing to engage with the customer post-sale is crucial to longevity.

“Marketing automation tools like Salesforce Engage allow quick communications to occur so more opportunities can be effectively managed without sacrificing your nurturing and prospecting efforts.”

Tying Your Lead Scoring Back to Your Sales & Marketing Processes

Lead scoring is a vital component of your sales marketing process and an action plan is another thing you will need to handle the qualified leads. If you do not have an action plan, then you might as well throw everything away. It is essential. You need to start by determining your lead criteria.

Key Takeaways:

  • Assign a numeric value to the lead criteria.
  • Remember to value your low scoring leads, too.
  • Qualify and Quantify what you do with the different customers in each of the buckets you’ve developed.

“It’s really important to make sure what you do with each group of leads is appropriate to their needs.”

5 Ways to Achieve a Human Touch with Marketing Automation

“Marketing automation” may sound aloof and unfeeling, but it doesn’t have to be. In fact, your marketing and customer satisfaction could benefit greatly from it, and that’s a warm feeling. Acquaint yourself with your buyers since you’ll work closely with them. Map out plans that can be automated to make your business run more smoothly for you and your customers. Find the proper time to present items to your customer using feedback you’ve compiled from them over the course of your relationship.

Key Takeaways:

  • Understanding is everything in marketing, and we need to know how to deliver the goods and services our customers need, when and where they need them. Marketing automation is our route to achieving this.
  • Customers don’t want to be greeted by a robot every time they interact with your support mechanisms, or marketed to by an automated content delivery system; they want to be treated like humans, by humans.
  • By now, we understand that providing a light touch via marketing automation means careful communication and an in depth consideration of the needs of our customers and clients.

“Automation is not about pressing a button and standing back… it’s about removing the complication, labor and cost from our processes, and reaping the rewards.”

How to Write Landing Page Copy That Converts

Writing copy for your webpages can be tricky because you have to know what the market is. You have to know what customers react well to and what thy don’t like as much. This gives good advice on how to write for a landing page so it will be successful.

How to Write Landing Page Copy That Converts

Where to start with marketing automation

With constantly changing demands, marketing automation is one the more confusing aspects facing businesses these days. Before your own business starts to grow it is important to make sure you are in the right place any expansion. If you are able to answer these questions your business in a better place.

Key Takeaways:

  • Not knowing where to start is one of the most common concerns from from B2B marketers when it comes to marketing automation.
  • Content is the king in B2B marketing.
  • You have to use a successful content strategy as the Queen to win the chess game of B2B marketing.

“One of the most common expressions we hear from B2B marketers: “But I don’t know where to start when it comes to marketing automation!””

“Dear Marketer, Why Should I Choose You?”

Advise on marketing your company comes in different shapes and sizes that ultimately depend on who’s giving it. Being able to set your company apart from the competition is believed to be one of the better ways to increase the work you get. Follow these steps to get your company to stand out in the competition.

Key Takeaways:

  • Differentiation is the best way to make your brand stand out from all other brands.
  • Differentiation involves highlighting what your company does well (must be something that a target market values), and selling based on that point.
  • ActiveCampaign uses differentiation well, and incorporates marketing automation and sales into its marketing solutions for companies.

“Your best chance at making a sale is that customers find you first and then don’t bother to do any comparison shopping.”

20+ Automated Emails You Should Be Sending Today

Are you sending the right emails? If you aren’t including these 20 automated emails, you may be missing out on a plethora of exciting benefits that you do not want to continue missing. Today is the perfect day for change, and after you learn this information, you’ll be far more excited about it.

Key Takeaways:

  • Using autoresponders and marketing automation workflows allows you to send them in specific time intervals or in response to your customer’s actions.
  • Whether you’re running an online store, news website, or SaaS platform, you will want your customers to keep coming back for more.
  • If you want to learn more about your audience, just sit down and have a chat with them. Send them email autoresponder with a survey, or ask them to reply to your message.

“Using autoresponders and marketing automation workflows allows you to send them in specific time intervals or in response to your customer’s actions.”

Ecommerce SEO In 2017

I think you’ll agree that ecommerce SEO is tough.   Lot’s of products, categories and pages to deal with and too much to do right?

So in this round up about ecommerce SEO, I’ve included some included some great advice from two authoritative sources.

First Brian Dean from Backlinko, explains the 4 most critical factors that go into ranking ecommerce websites.  And because Brain refers to link authority, Read More→

What Google’s Mobile First Indexing Means For Your Website

On 4 November Google announced mobile first indexing.

Most Google searches are now mobile but Google uses the desktop site to set up their ranking of the search result pages.

User experience is important to Google and the desktop ranking thing leaves them with a bit of a problem.  The problem comes about because their ranking systems typically look at the desktop version of a website page rather than evaluating Read More→