“Dear Marketer, Why Should I Choose You?”

Advise on marketing your company comes in different shapes and sizes that ultimately depend on who’s giving it. Being able to set your company apart from the competition is believed to be one of the better ways to increase the work you get. Follow these steps to get your company to stand out in the competition.

Key Takeaways:

  • Differentiation is the best way to make your brand stand out from all other brands.
  • Differentiation involves highlighting what your company does well (must be something that a target market values), and selling based on that point.
  • ActiveCampaign uses differentiation well, and incorporates marketing automation and sales into its marketing solutions for companies.

“Your best chance at making a sale is that customers find you first and then don’t bother to do any comparison shopping.”


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