Google Places Set Up: How Hard Is It To Do?
The answer is it is not that hard to put up something – but there is an art to fully optimising a Google Places listing so if you want it done properly you are best to hire an expert.
Here are five questions to consider for your Google Places set up.
- Do you have the computer, copy writing and sales skills to secure and develop your listing through the claiming process?
- Are you able to develop a marketing plan to use your local listing for marketing activity (e.g. coupons, events, photos, videos)?
- Are you able to monitor and manage your local listing customer reviews at multiple local listing websites? Do you know how to manage a negative review?
- Do you have the time and expertise to look at the analytics produced from your Google Places listing so you can make decisions about what changes you need to make to improve and optimise it?
- Can you make videos for your Google Places setup?
If you answered “No” to any of these questions, then let us help you to set up and manage your Google Places set up!
Set Up Tips
It is possible to set up your Google Places listing yourself. It takes:
- Time – about 4-5 hours to do it properly.
- A level of ability to get the right photographs listed for the site. And some expertise to make the five videos you need to add to your local business listing.
- Knowledge about how to set up citations and manage them.
- Skills and knowledge about how to get customers to review your business and how to get these on Google Places.
- Skills about how to handle negative reviews of your business.
- Knowledge about what to do and what not to do to make sure your listing is accepted by Google.
Here are some tips to making your Google Places setup as effective as you can make it:
- It is best if you fill out all the areas of the listing – as accurately as possible.
- Google Places offers a set of categories. You need to make sure the categories you use reflect the highest volume search terms used by your customers.
- You should use all ten photo positions that are available to you in your Google Places setup.
- Google allows you to add up to five YouTube videos, and we strongly recommend that you do this.
- You should also build as many name and address citations as possible.
- Set up a process to ask for, collect and manage customer reviews of your business.
And a few tips about what not to do in your Google Places setup.
- Google’s basic aim is for you to set up your listing and present your business to the world as you would do in the offline world.
- The only people who can claim and edit a Google Places listing is the business owner or someone they have authorised to work on the listing.
- Be careful to only add your business name in the title. Don’t add extra words. For example, if your plumbing business is normally known as Drain and Bath; don’t add plumbing to the end of the name for your Google listing. It is likely to get your listing rejected.
- In the same way, don’t add website addresses or phone numbers into your business name area.
- You must give a physical address – you cannot use a PO Box.
- Don’t use phone numbers or website addresses that will send potential customers to phone numbers or websites that are not those of the real business.
We recommend you read the Google Places quality guidelines before you do your Google Places setup so you understand what you can and can’t do.
If you’re one of the many business owners who understand the old axiom on why have a dog and bark, then you will understand the value of employing a professional to claim, set up and optimise your Google Places listing on your behalf.
- Find our more about our small business internet marketing services
- Find out more about our Google Places setup packages