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SharpSpring – Why Marketing Automation

Marketers have a lot on their plate, like turning hot prospects into sales. Marketing automation makes this easy. It is a tool that will help you engage potential customers. It will help generate the lead and then close the sale at the end. It is an essential thing for all marketers to have.

Key Takeaways:

  • Build buyer personas and use workflows to engage leads at critical points in their unique buying journeys.
  • Use behavioral-based tracking to truly understand what motivates each click.
  • Track opportunities from creation to close with a bird’s eye view of your pipeline. Create custom deal stages, fields, filters and more to manage your unique sales process.

“Marketing automation software that helps businesses identify prospects & drive customers down the sales pipeline, with tools like lead scoring & drip emails.”