Where to start with marketing automation

With constantly changing demands, marketing automation is one the more confusing aspects facing businesses these days. Before your own business starts to grow it is important to make sure you are in the right place any expansion. If you are able to answer these questions your business in a better place.

Key Takeaways:

  • Not knowing where to start is one of the most common concerns from from B2B marketers when it comes to marketing automation.
  • Content is the king in B2B marketing.
  • You have to use a successful content strategy as the Queen to win the chess game of B2B marketing.

“One of the most common expressions we hear from B2B marketers: “But I don’t know where to start when it comes to marketing automation!””



  1. I think that the key is to start small. Before you even get the software for marketing automation you should know why you need it. Without a strategy it’s hard to set up successful campaigns. When I got GetResponse, I’ve had a plan and I knew what I wanted from my marketing automation campaigns. I started small and with time added next steps.

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